{"id":290,"date":"2016-10-23T14:10:46","date_gmt":"2016-10-23T14:10:46","guid":{"rendered":"http:\/\/werkstatt.fuelthemes.net\/?post_type=portfolio&#038;p=290"},"modified":"2022-05-03T02:27:59","modified_gmt":"2022-05-03T02:27:59","slug":"rackspace","status":"publish","type":"portfolio","link":"https:\/\/www.miraalibek.com\/design\/portfolio\/rackspace\/","title":{"rendered":"Rackspace"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1651544875754{padding-top: 7vh !important;padding-bottom: 7vh !important;}&#8221; el_class=&#8221;align-center&#8221; thb_row_title=&#8221;Process&#8221;][vc_column width=&#8221;5\/12&#8243;][vc_column_text]\n<h5 style=\"text-align: left;\"><strong>Process<\/strong><\/h5>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243; animation=&#8221;animation right-to-left&#8221;][vc_column_text]I worked on the audit of the brand, identifying opportunities for modernization. After outlining some areas that could be updated, we worked to synthesize this information into engaging brand directions. I then worked on one of the brand directions, developing mood boards and providing a coherent look and feel to support its voice and tone. As the project progressed, I did some type explorations to update the brand&#8217;s typography.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; content_placement=&#8221;middle&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1647888640471{padding-top: 10vh !important;padding-bottom: 10vh !important;background-color: #f6f6f6 !important;}&#8221; el_class=&#8221;align-center&#8221; thb_row_title=&#8221;Final direction&#8221;][vc_column width=&#8221;5\/6&#8243;]\t<div id=\"thb-image-6a681f4e7c68f\" class=\"caption-style1  alignleft   thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img width=\"4000\" height=\"2250\" src=\"https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/2-3.jpg\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" decoding=\"async\" loading=\"lazy\" title=\"2\" sizes=\"(max-width: 4000px) 100vw, 4000px\" data-src=\"https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/2-3.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/2-3.jpg 4000w, https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/2-3-300x169.jpg 300w, https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/2-3-768x432.jpg 768w, https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/2-3-1024x576.jpg 1024w, https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/2-3-1612x907.jpg 1612w, https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/2-3-1116x628.jpg 1116w, https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/2-3-806x453.jpg 806w, https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/2-3-558x314.jpg 558w, https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/2-3-655x368.jpg 655w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; content_placement=&#8221;middle&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1647888707420{padding-top: 10vh !important;padding-bottom: 10vh !important;background-color: #f6f6f6 !important;}&#8221; el_class=&#8221;align-center&#8221;][vc_column width=&#8221;5\/6&#8243;]\t<div id=\"thb-image-6a681f4e7d685\" class=\"caption-style1  alignleft   thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img width=\"4000\" height=\"2250\" src=\"https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/3-4.jpg\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" decoding=\"async\" loading=\"lazy\" title=\"3\" sizes=\"(max-width: 4000px) 100vw, 4000px\" data-src=\"https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/3-4.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/3-4.jpg 4000w, https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/3-4-300x169.jpg 300w, https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/3-4-768x432.jpg 768w, https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/3-4-1024x576.jpg 1024w, https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/3-4-1612x907.jpg 1612w, https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/3-4-1116x628.jpg 1116w, https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/3-4-806x453.jpg 806w, https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/3-4-558x314.jpg 558w, https:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2020\/01\/3-4-655x368.jpg 655w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; 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After outlining some areas that could be updated, we worked to synthesize this information into engaging brand directions. I then worked on one of the brand directions, developing mood&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5266,"template":"","meta":{"passster_activate_protection":false,"passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":""},"tags":[],"portfolio_category":[],"portfolio_tag":[],"_links":{"self":[{"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio\/290"}],"collection":[{"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":19,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio\/290\/revisions"}],"predecessor-version":[{"id":5858,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio\/290\/revisions\/5858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/media\/5266"}],"wp:attachment":[{"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/media?parent=290"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/tags?post=290"},{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio_category?post=290"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio_tag?post=290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}