{"id":39,"date":"2016-09-06T10:48:28","date_gmt":"2016-09-06T10:48:28","guid":{"rendered":"http:\/\/werkstatt.fuelthemes.net\/?post_type=portfolio&p=39"},"modified":"2022-05-12T20:26:01","modified_gmt":"2022-05-12T20:26:01","slug":"tccc_atmg","status":"publish","type":"portfolio","link":"https:\/\/www.miraalibek.com\/design\/portfolio\/tccc_atmg\/","title":{"rendered":"Thrive"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” css=”.vc_custom_1652382852839{padding-top: 7vh !important;padding-bottom: 7vh !important;}” el_class=”align-center” thb_row_title=”Process”][vc_column width=”5\/12″][vc_column_text]\n
Process<\/h5>\n[\/vc_column_text][\/vc_column][vc_column width=”5\/12″ animation=”animation right-to-left”][vc_column_text]\n

The Coca-Cola Company\u2019s (TCCC) Career Development Framework was evolving, and they tagged Mind Gym to help with the transformation.<\/h3>\n

To amplify the significance of TCCC\u2019s program transformation, the design team created a unique internal-facing brand, Thrive. Creating Thrive involved a rigorous process of research and strategy, and the development of a package of brand assets, guidelines and applications.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” parallax=”content-moving” parallax_image=”5905″ thb_divider_position=”bottom” css=”.vc_custom_1652294700462{padding-top: 35vh !important;padding-bottom: 35vh !important;background-color: #0a0a0a !important;}”][vc_column][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1652382907378{padding-top: 7vh !important;padding-bottom: 7vh !important;}” el_class=”align-center” thb_row_title=”Research & Strategy”][vc_column width=”5\/12″][vc_column_text]\n

Research & Strategy<\/h5>\n[\/vc_column_text][\/vc_column][vc_column width=”5\/12″ animation=”animation right-to-left”][vc_column_text]We started with a stakeholder discovery session to identify project\u2019s objectives and parameters. I synthesized that client-provided research to craft the brief and articulate the strategic brand purpose and values. This served as a foundation for all the creative work that followed. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/3″]\t
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Naming & Concepting<\/b><\/h5>\n[\/vc_column_text][\/vc_column][vc_column width=”5\/12″ animation=”animation right-to-left”][vc_column_text]After defining the strategy, we mobilized a team of designers to develop the brand. We explored a broad range of naming and visual directions that expressed the brand values. Through iteration and refinement, a set of names and visual directions were proposed.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1649732951434{padding-bottom: 8vh !important;background-color: #f6f6f6 !important;}”][vc_column animation=”animation fade-in” offset=”vc_col-lg-10 vc_col-md-10″]\t\t\t\t\t
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Finalization and brand guidelines<\/b><\/h5>\n[\/vc_column_text][\/vc_column][vc_column width=”5\/12″ animation=”animation right-to-left”][vc_column_text]Working with TCCC, we selected and finalized the Thrive name and the design direction. We delivered a set of pixel-perfect digital assets for the TCCC team to start using as well as a detailed set of brand guidelines.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_column_padding=”true” content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1652387127544{padding-top: 10vh !important;padding-bottom: 10vh !important;background-color: #f6f6f6 !important;}” el_class=”align-center”][vc_column width=”5\/6″]\t
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Communications Plan & Applying the Brand<\/b><\/h5>\n[\/vc_column_text][\/vc_column][vc_column width=”5\/12″ animation=”animation right-to-left”][vc_column_text]With the brand structure in place, I created a plan for the brand launch which outlined the story and channel strategy to achieve audience engagement and impact. Our design team then created the supporting assets including interactive toolkits, coaching presentations, emails, virtual backgrounds and more.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1473231613500{margin-bottom: 8vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner thb_column_padding=”true” content_placement=”middle”][vc_column_inner el_class=”image_column” width=”1\/2″ animation=”animation top-to-bottom” css=”.vc_custom_1650041708355{padding-top: 20% !important;padding-right: 20% !important;padding-bottom: 20% !important;padding-left: 20% !important;background-image: url(http:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2016\/09\/Screen-Shot-2022-04-15-at-12.37.14-PM.png?id=5842) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″ animation=”animation right-to-left” css=”.vc_custom_1650041902629{padding-top: 15% !important;padding-right: 15% !important;padding-bottom: 15% !important;padding-left: 15% !important;background-color: #f2f2f2 !important;}”][vc_column_text]\n

Comms plan<\/h4>\n

After a discovery session with the client, I built out a comm plan for the brand launch and beyond. Taking into consideration comm objectives and current communication landscape such as successful delivery channels for various audience segments, I suggested comm pieces that would support the brand launch.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner thb_column_padding=”true” content_placement=”middle”][vc_column_inner width=”1\/2″ animation=”animation left-to-right” css=”.vc_custom_1650042028865{padding-top: 15% !important;padding-right: 15% !important;padding-bottom: 15% !important;padding-left: 15% !important;background-color: #f2f2f2 !important;}”][vc_column_text]\n

Applying the Brand<\/h4>\n

Mind Gym developed some custom sessions to support learning and development initiatives at The Coca-Cola Company. These take format of coaching sessions with relevant handouts. We also produced communication pieces that supported the brand’s launch such as launch emails, team backgrounds and more.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”image_column” width=”1\/2″ animation=”animation bottom-to-top” css=”.vc_custom_1650044139652{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;background-image: url(http:\/\/www.miraalibek.com\/design\/wp-content\/uploads\/2016\/09\/Screen-Shot-2022-04-15-at-1.25.34-PM.png?id=5849) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” css=”.vc_custom_1652382852839{padding-top: 7vh !important;padding-bottom: 7vh !important;}” el_class=”align-center” thb_row_title=”Process”][vc_column width=”5\/12″][vc_column_text] Process [\/vc_column_text][\/vc_column][vc_column width=”5\/12″ animation=”animation right-to-left”][vc_column_text] The Coca-Cola Company\u2019s (TCCC) Career Development Framework was evolving, and they tagged Mind Gym to help with the transformation. To amplify the significance of TCCC\u2019s program transformation, the design team created a unique internal-facing brand, Thrive. Creating Thrive involved a…<\/p>\n","protected":false},"author":1,"featured_media":5895,"template":"","meta":{"passster_activate_protection":false,"passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":""},"tags":[],"portfolio_category":[],"portfolio_tag":[],"_links":{"self":[{"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio\/39"}],"collection":[{"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":57,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio\/39\/revisions"}],"predecessor-version":[{"id":5780,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio\/39\/revisions\/5780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/media\/5895"}],"wp:attachment":[{"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/media?parent=39"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/tags?post=39"},{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio_category?post=39"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio_tag?post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}