{"id":4977,"date":"2016-09-06T10:51:41","date_gmt":"2016-09-06T10:51:41","guid":{"rendered":"http:\/\/werkstatt.fuelthemes.net\/?post_type=portfolio&p=45"},"modified":"2022-05-09T17:51:11","modified_gmt":"2022-05-09T17:51:11","slug":"etihad","status":"publish","type":"portfolio","link":"https:\/\/www.miraalibek.com\/design\/portfolio\/etihad\/","title":{"rendered":"Etihad Guest"},"content":{"rendered":"
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Main concept<\/strong><\/h5>\n[\/vc_column_text][\/vc_column][vc_column width=”5\/12″ animation=”animation right-to-left”][vc_column_text]The Guest team is an added luxury that experienced and loyal customers deserve. We proposed an identity for this internal brand that would celebrate that while fitting into the Etihad master brand expression.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_column_padding=”true” content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1648602227631{padding-top: 10vh !important;padding-bottom: 10vh !important;background-color: #f6f6f6 !important;}” el_class=”align-center” thb_row_title=”Activation events”][vc_column width=”2\/3″]\t
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Activation events<\/strong><\/h5>\n[\/vc_column_text][\/vc_column][vc_column width=”5\/12″ animation=”animation right-to-left”][vc_column_text]The brand launch would include a series of activation events. Leveraging Etihad soccer team sponsorship, we proposed offering VIP seat \u201cupgrades\u201d at games. Through physical pop-up stores, Etihad could advertise the merchandize available by redeeming their loyalty points.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” thb_row_title=”While booking”][vc_column width=”1\/2″]\t
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_column_padding=”true” content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1648911383907{padding-top: 10vh !important;padding-bottom: 10vh !important;background-color: #f6f6f6 !important;}” el_class=”align-center” thb_row_title=”On the plane”][vc_column width=”2\/3″]\t
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