{"id":6225,"date":"2023-03-24T17:10:29","date_gmt":"2023-03-24T17:10:29","guid":{"rendered":"https:\/\/www.miraalibek.com\/design\/?post_type=portfolio&p=6225"},"modified":"2023-06-28T16:02:53","modified_gmt":"2023-06-28T16:02:53","slug":"m_m","status":"publish","type":"portfolio","link":"https:\/\/www.miraalibek.com\/design\/portfolio\/m_m\/","title":{"rendered":"Ma&Ya’s digital campaign"},"content":{"rendered":"
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Role & Process<\/strong><\/h5>\n[\/vc_column_text][\/vc_column][vc_column width=”5\/12″ animation=”animation right-to-left”][vc_column_text]\n

For the Superbowl, M&M’s launched a fun and complex campaign that told the story of a brand takeover by Maya Rudolph. I worked with a team at Critical Mass to produce some digital and social creative that were part of this campaign. I worked on developing a consistent visual system for social creative, making sure it was flexible for creative automation.<\/p>\n

We also supported the ousted spokescandy storyline, concepting a “Save Our Spokescandy” execution such as a “fundraising” website. One could sign a petition to bring back M&M spokescandy and download various tools (posters, signs, digital and physical stickers, etc) to support their fight for OG M&Ms.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” thb_row_title=”Save the spokecandy website”][vc_column]\t

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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” css=”.vc_custom_1646186345708{padding-top: 7vh !important;padding-bottom: 7vh !important;}” el_class=”align-center”][vc_column width=”5\/12″][vc_column_text] Role & Process [\/vc_column_text][\/vc_column][vc_column width=”5\/12″ animation=”animation right-to-left”][vc_column_text] For the Superbowl, M&M’s launched a fun and complex campaign that told the story of a brand takeover by Maya Rudolph. I worked with a team at Critical Mass to produce some digital and social creative that were part…<\/p>\n","protected":false},"author":1,"featured_media":6255,"template":"","meta":{"passster_activate_protection":false,"passster_protection_type":"password","passster_password":"guest_pass","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"[passster password=\"guest_pass\" area=\"6225\"]"},"tags":[],"portfolio_category":[],"portfolio_tag":[],"_links":{"self":[{"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio\/6225"}],"collection":[{"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":16,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio\/6225\/revisions"}],"predecessor-version":[{"id":6271,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio\/6225\/revisions\/6271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/media\/6255"}],"wp:attachment":[{"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/media?parent=6225"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/tags?post=6225"},{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio_category?post=6225"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio_tag?post=6225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}