{"id":6275,"date":"2024-04-23T23:59:47","date_gmt":"2024-04-23T23:59:47","guid":{"rendered":"https:\/\/www.miraalibek.com\/design\/?post_type=portfolio&p=6275"},"modified":"2024-04-24T00:14:41","modified_gmt":"2024-04-24T00:14:41","slug":"discover-samsung","status":"publish","type":"portfolio","link":"https:\/\/www.miraalibek.com\/design\/portfolio\/discover-samsung\/","title":{"rendered":"Discover Samsung"},"content":{"rendered":"
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FINAL | ANIMATION<\/strong><\/h6>\n

Following the line that connects all the devices > connectivity[\/vc_column_text][\/vc_column][vc_column width=”1\/4″]\t

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ROUND 1 | DIRECTION 1<\/strong><\/h6>\n

Cut paper \/ collage and some dimensionality allow to “bundle” various devices together[\/vc_column_text][\/vc_column][vc_column width=”1\/5″]\t

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ROUND 1 | DIRECTION 2<\/strong><\/h6>\n

Heat map inspired complex gradients + playful icons[\/vc_column_text][\/vc_column][vc_column width=”1\/4″]\t

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INTRO ANIMATION CONCEPT SKETCH<\/strong><\/h6>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/4″]\t
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I worked on the visual identity for Discovery Samsung Summer \u201923, a quarterly sales event that touts products across all lines of business. After working through a couple of rounds of sketches and explorations, I created a lock-up and a visual direction that was applied across various channels. The final direction clearly expressed the concept of connectivity \u2014 one of the brand values and the theme of the event.<\/p>\n","protected":false},"author":1,"featured_media":6397,"template":"","meta":{"passster_activate_protection":false,"passster_protection_type":"password","passster_password":"guest_pass","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"[passster password=\"guest_pass\" area=\"6225\"]"},"tags":[],"portfolio_category":[],"portfolio_tag":[],"_links":{"self":[{"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio\/6275"}],"collection":[{"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":55,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio\/6275\/revisions"}],"predecessor-version":[{"id":6391,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio\/6275\/revisions\/6391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/media\/6397"}],"wp:attachment":[{"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/media?parent=6275"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/tags?post=6275"},{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio_category?post=6275"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.miraalibek.com\/design\/wp-json\/wp\/v2\/portfolio_tag?post=6275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}